Projects I've Completed in College!
Sustainable Tourism Final Project
I am a Tourism and Event Management Minor at the University of Wisconsin-La Crosse. Last spring I took a sustainable tourism class and created a project about a business's sustainability efforts. For this project, I picked The Wilderness Resort. I evaluated their current sustainable efforts and where they could improve. Based on their needed improvements, I created a poster for them to send to their customers. This project helped me learn various sustainable techniques and how to improve personal and corporate sustainability efforts.
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Buyer Persona Project: Consumer Behavior
During my time at UWL, I took a consumer behavior class. Throughout this course I worked with a group to create a buyer persona report for the Chevrolet car brand. My group and I researched various aspects of Chevrolet such as their target audience, their segmentation, and consumer decision process. I also used AI in this project to create a buyer persona for the average Chevrolet customer. Click on the DOCX to see the full report!
Search Ad Creation
This assignment was done in my digital marketing class at UWL. I used Wix to create a landing page for Dave Johnson Investigations. I also used AI to help generate keywords, headlines, descriptions, sitelinks, and callouts.
